Up has been built to deliver high-volume emails at the most affordable price. We strive to deliver excellence and compliance in our product and need to ensure that standards are maintained.
By using Up, you agree to maintain these high standards and acknowledge the rules below.
Spam rates
It is critical that you do not spam. You must send emails inline with CANSPAM and other national standards. We suggest that spam rates remain below 1% of all sends.
Bounce rates
Sending emails to valid people (and therefore email addresses) is critical. We strongly advise that you verify emails before sending them to avoid issues. We suggest that bounce rates remain below 5% of all sends.
Comply with CANSPAM
We require all emails to comply with the CAN-SPAM Act.
Opt-out optionality
Always provide an unsubscribe option and honor it.
